The early days — a corner, a sign, and a lot of hustle.
Long before the trucks, the crews and the eight markets, this was one person on a street corner in the Pacific Northwest proving a simple idea: a sign nailed to a post gets ignored, but a person who can make that sign dance gets remembered. We spun wherever we could get the work — up and down Puget Sound, out of Gig Harbor and Tacoma — learning the craft one intersection at a time.
2013 — The work turns into a business.
Gentle Dental became the first of the steady, repeat clients that turned a hustle into a company. One booking became a standing schedule, one corner became a route, and for the first time the phone rang because somebody had seen our spinners working — not because we’d pitched them.
The Spinjas™ are born.
Our spinners were too good to be called sign holders. Tricks got sharper, the crew got bigger, and somewhere between Seattle and Tacoma the nickname stuck: The Spinjas. It came with a standard — monthly practices, uniformed collared shirts, licensed and insured for the specific nature of working busy intersections. Anyone can wave a sign. Precision is a discipline.
Seattle noticed. Then everyone else did.
We turned up where the cameras already were — in a Macklemore & Ryan Lewis music video, outside Emerald City Comic Con, at the North American Bitcoin Conference, and on Deco Drive Miami. Meanwhile the work that mattered most was quieter: Xfinity found out people didn’t know they had retail stores until our spinners stood outside them.
2017 — We moved the whole company to Miami.
We packed up headquarters and relocated from Seattle to South Florida — a bet that the sunshine states were ready for professional sign spinning. It paid off. The team grew, and so did the map.
2020–2021 — Knocked down. Not knocked out.
The pandemic nearly took us out. Storefronts closed, campaigns were cancelled, and the busy intersections we make our living on went silent. It was personal, too — people on this crew lost friends and family, and our hearts are still with everyone who suffered. But sitting still wasn’t an option. Through the 2020 lockdowns our Florida spinners volunteered hundreds of unpaid hours holding signs calling for PPE for hospitals and thanking the health care workers on the front lines, and later worked the corners outside COVID-19 testing sites, pointing people toward help. When businesses reopened, The Spinjas were already back on the corner — same signs, same energy, and a team that had proven it could take a hit and keep spinning.
Today — Home of the best sign spinners in the nation.
The Spinjas now work Florida from Miami to Tampa to Orlando to Naples, plus Los Angeles, Seattle, Portland and Denver. We spin for national home builders like GL Homes, Lennar, D.R. Horton and Pulte; for McDonald’s, H&R Block, Metro PCS, T-Mobile and Xfinity; and for the local gym, dental office and grand opening down the street. Same standard every time: hard to forget, impossible to ignore.
